Detect and protect at-risk strategic accounts

Rick Reynolds, co–founding partner and chief executive officer, AskForensics LLC

Tuesday | October 29 | 10am CST

SAMA Focus Area

For strategic account managers, managers and senior sales leaders

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Nearly every strategic account management program has at–risk accounts, but it is impossible to repair a relationship with a customer if the supplier does not know that the relationship is vulnerable or even damaged. This webinar will address the often undetected, not–so–obvious cracks in client relationships that put critical accounts at risk.

You will learn:

  • How to fortify and grow strategic accounts
  • What strategic customers truly want
  • What makes a relationship strong, vulnerable or damaged


$99.00 - SAMA Individual Members

$169.00 - SAMA Non-members (This $169 can be applied toward your $550 membership fee if you join SAMA.)

Free - SAMA Corporate Member Companies (They have access to all live and on-demand webinars.)

Presenter Information

Rick Reynolds

Rick Reynolds is co–founding partner and chief executive officer of AskForensics LLC (, which assists Fortune–ranked companies in winning and retaining multimillion–dollar accounts. He is an expert in business forensics, having led hundreds of investigations during a 24–year period to help clients identify company strengths and weaknesses related to sales growth and account retention. He has been featured by Harvard Business Review,, Selling Power and Sales & Marketing Management. AskForensics clients have access to a knowledge base of account retention data from more than $10.6 billion of contracts and proposals, over $3.3 billion of which profiles at–risk accounts.

Registration for this webinar is now closed

If you would like information on obtaining an audio file of the event, please contact Erin Pallesen

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