Delivering Compelling Business Impact Assessments to Accelerate Customer Decision Making

Dr. Sugato Deb, Director of Key Accounts & Sales Excellence, National Instruments

Thursday | November 9 | 10am CST

SAMA Focus Area

Customer orientation, Industry knowledge, Customer knowledge, Strategic thinking, Financial/business acumen, Value analysis and opportunity insight

See Who is Attending

A real–time LIST of attendees.


National Instruments (NI) will share its structured approach -- recently featured in Harvard Business Review as a leading best-in-class capability -- to building business impact assessment capabilities in tight collaboration with its customers. In addition to developing customer-centric (as opposed to vendor-centric) Total Cost of Ownership models, NI benchmarks customers' capabilities against a cross-industry best-in-class capabilities framework to identify areas of improvement with highest ROI and strategic impact. This assessment generates operational KPIs targeted at the executive level and serve as an internal, fact-based and data-driven source of truth to prioritize and select their next step-change improvement initiatives. From NI's perspective, these customer-paid business assessments accelerate the consensus building and decision making at the customer and break the status quo. It also serves as a significant differentiator and dovetails tightly with NI's strategic accounts program.


$99.00 - SAMA Individual Members

$169.00 - SAMA Non-members (This $169 can be applied toward your $450 membership fee if you join SAMA.)

Free - SAMA Corporate Member Companies (They have access to all live and on-demand webinars.)

Presenter Information

LaVon Koerner

Sugato Deb, Ph.D., MBA Director, Key Accounts & Sales Excellence National Instruments Dr. Deb leads the National Instruments™ corporate leadership team that focuses on business-impact consultation and industry best practices and strategies. Dr. Deb has been with NI for 15 years and has more than 28 years of industry experience in automotive and industrial product development, management consulting, and business development. He received his PhD in Mechanical Engineering from Carnegie-Mellon University, and a Masters of Business Administration from the University of Michigan.

Registration for this webinar is now closed

If you would like information on obtaining an audio file of the event, please contact Erin Pallesen

© 2018 Strategic Account Management Association | 10 N. Dearborn, 2nd Floor Chicago, IL 60602 | Phone: 312-251-3131 Fax: 312-251-3132