The five strategic coaching points in a SAM organization

LaVon Koerner, president and chief revenue officer, Revenue Storm Corp.

Wednesday | September 18 | 10am CST

SAMA Focus Area

For strategic account managers, managers and senior sales leaders

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Given the five phases of strategic framework for all strategic account management initiatives, there are common, predictable points of weakness where implementation necessitates expert objective coaching. This webinar identifies these danger points and provides insight into the types of coaching needed to ensure a high-performing SAM organization. Not providing consistent, confident coaching in these five areas will have two results: subpar growth at the account and increased vulnerability to competitive displacement. Topics will include:

  • The five distinct areas demanding coaching attention
  • A scalable coaching process
  • A 21st-century coaching philosophy


$99.00 - SAMA Individual Members

$169.00 - SAMA Non-members (This $169 can be applied toward your $550 membership fee if you join SAMA.)

Free - SAMA Corporate Member Companies (They have access to all live and on-demand webinars.)

Presenter Information

LaVon Koerner

LaVon Koerner has spent the past 25 years consulting in the highly specialized field of revenue acceleration through sales and marketing effectiveness. He is internationally recognized as a leading subject-matter expert at diagnosing and transforming sales and marketing organizations. He has been privileged to contribute to and assist many Fortune 500 companies. LaVon's insights from working with global market leaders uniquely position him at the forefront of thought leadership in formulating the design and installation of revenue acceleration processes and sales and marketing methodologies. After years running a sales training firm, he now enjoys working as the president and chief revenue officer of Revenue Storm Corp. This has enabled LaVon to fill in the final pieces of providing a total solution for addressing a company’s growth engine.

Registration for this webinar is now closed

If you would like information on obtaining an audio file of the event, please contact Erin Pallesen

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