Building Competitive Advantage through Creative Thinking

Dr. Mick Carroll, President and Founder of BetterThink, LLC; A.J. Novak Chief Revenue Officer, OnePlus Systems

Thursday | August 17 | 10am CST

SAMA Focus Area

Innovation, problem solving, creative thinking, opportunity insight, strategic account and opportunity planning

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This webinar will provide an overview of the creative thinking process. A number of creative thinking techniques and processes will be explored and applied to Strategic Account Management. Increasingly, strategic accounts managers need to lead their strategic customers in innovation, creative problem identification, creative problem-solving, and creative opportunity scans. Examples of this process will be given to illustrate how a SAM can drive this process for their key customers.


$99.00 - SAMA Individual Members

$169.00 - SAMA Non-members (This $169 can be applied toward your $450 membership fee if you join SAMA.)

Free - SAMA Corporate Member Companies (They have access to all live and on-demand webinars.)

Presenter Information

LaVon Koerner

Dr. Mick Carroll has been a tenured professor, dean of two Business Schools, and a university president. He has worked as bank controller, cost accountant and practicing CPA. While being an accounting professor at schools such as Northwestern, DePaul, Loyola, and University of Illinois Chicago, he simultaneously taught courses in Creative Thinking. Due to a life-long interest on how people process information, he earned a PhD in Psychology from Loyola University focusing on how people think, make decisions, and solve problems. This unique background has given Dr. Carroll a deep understanding of the critical thinking process, (convergent thinking), and the creative thinking process, (divergent thinking). He has researched and written on these topics and has conducted numerous workshops and webinars on the creative thinking process. His style is very engaging and fun.

LaVon Koerner

A.J. Novak is Chief Revenue Officer for OnePlus Systems, a global leader in providing intelligent monitoring systems to optimize logistics and reduce carbon footprint in the environmental, materials management, and distribution industries.
A.J. has more than 25 years of experience in Sales and Marketing having held leadership positions in both the Private Equity and Fortune 200 environments. In his sales leadership roles, A.J. has successfully grown market share in existing and new markets both domestically and internationally. He has led sales teams in public sector markets at the federal, state, and local levels, and in the private sector with a focus on Fortune 1000 Corporations across all market segments.
With private equity firm Response Team 1, A.J. helped grow sales 50% in two years, leading to the successful sale of the company. Spending a majority of his career with Waste Management Inc., A.J. helped grow its Strategic Account Department annual revenue from $50 million to more than $1 billion. Additionally, he led a sales force transformation enabling Waste Management’s vertical market strategy that delivered more than $1 billion in new business.
A.J. has a BA degree in Chemistry and an MBA, both from Loyola University of Chicago, with continuing education at MIT’s Sloan School of Management. He. Served on the Aurora University Dunham School of Business Advisor Board for 2007-2010. A.J. currently serves on the Board of Directors of The Hundred Club of DuPage County, which provides financial support to police, firefighters and first responders.

Registration for this webinar is now closed

If you would like information on obtaining an audio file of the event, please contact Erin Pallesen

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