More Value Quantification for Strategic Accounts - Working on Economic Value Estimation

Stephan M. Liozu, founder, Value Innoruption Advisors LLC

Monday | May 13th, 2013 | 11 a.m. Eastern time

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In response to the positive feedback received from his April 11th SAMA webinar in which he introduced a holistic value management process comprising value creation, value quantification, value capture, Stephan Liozu is enthused to provide a follow-up webinar to focus on a core process of value quantification.

At the heart of value-based pricing is a step called economic value modeling based on the Economic Value Estimation (EVE®) methodology. In this webinar session, Stephan will walk participants through the value modeling process again and this time provide a number of concrete examples to more specifically explain how the model helps you build a credible, competitive, value-based price for your customer solution. Detailed examples of value drivers calculations will be shown. Join us to see how strategic account managers can systematically add science to their customer engagement process.


$99.00 - SAMA Individual Members

$169.00 - SAMA Non-members (This $169 can be applied toward your $550 membership fee if you join SAMA.)

Free - SAMA Corporate Member Companies (They have access to all live and on-demand webinars.)

Presenter Information

Stephan Liozu

Stephan Liozu ( is founder of Value Innoruption Advisors and specializes in disruptive approaches to strategy, innovation, pricing and value management. He has more than 20 years of global business experience and has worked both for Fortune 500 companies and family–owned businesses. Most recently he served as president and CEO of Ardex America. Stephan has a master's of business administration degree in marketing from Cleveland State University (1991) and a master's in innovation management from Toulouse University Graduate School of Management (2005). He has a doctorate in management from Weatherhead School of Management at Case Western Reserve University (2013).

In recent years he has published articles in the Journal of Revenue and Pricing Management, Journal of Business Strategy, MIT Sloan Management Review, Industrial Marketing Management, Journal of Strategic Marketing, The Journal of Professional Pricing and Velocity, and he is a regular presenter at conferences of the Professional Pricing Society and Strategic Account Management Association. Stephan is co–author of Innovation in Pricing: Contemporary Theories and Best Practices (2012). He is on the advisory boards of LeveragePoint Innovations Inc. and Professional Pricing Society.

Registration for this webinar is now closed

If you would like information on obtaining an audio file of the event, please contact Erin Pallesen

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