Getting to Deep Insights that Delight Your Strategic Accounts

Nima Niakan, FirstRain Fellow, FirstRain

Alvin Lowery, Senior Mgr., Sales Operations Enterprise, Cisco Enterprise Sales

Wednesday | Dec. 10 | 10a.m. CST

SAMA Focus Area

Value co-creation; business acumen; company and industry knowledge; and strategic thinking

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Join FirstRain Fellow Nima Niakan, along with Alvin Lowery, Senior Mgr. of Sales Operations Enterprise at Cisco Enterprise Sales for an instructive discussion around customer co-discovery and getting to deep insights that will delight your strategic accounts on a daily basis. Trying to understand every aspect of your customer's business is not a simple task, but more and more customers will demand that you have deep insights into the trends and implications impacting their businesses and industries so you can help them solve real business problems. Today data is being produced at a 50 percent growth rate, and there is simply no effective way for strategic account managers to understand the real-time changes impacting their customers' businesses unless they start to look at their customers' worlds through a very personalized lens.

During this webinar, the speakers will dissect real insights that drive revenue for companies, and you will learn how to be alerted to both the things strategic account managers need to know as well as what they didn't know they needed to know - that element of delight for both strategic account managers and their customers.

Key learnings include:

  • Strategies to identify insights into the trends and implications that drive revenue.
  • Best practices to transform your SAMs into experts on their customers' businesses and industries.
  • Effective ways for SAMs to understand the real-time changes impacting their customers' businesses.


$99.00 - SAMA Individual Members

$169.00 - SAMA Non-members (This $169 can be applied toward your $550 membership fee if you join SAMA.)

Free - SAMA Corporate Member Companies (They have access to all live and on-demand webinars.)

Presenter Information

Nima Niakan

Nima Niakan, FirstRain Fellow, has more than a decade of software experience designing solutions that meet the everyday information challenges of business users. He brings a combination of leadership, creativity and analysis to organizational adoption and customer success at FirstRain. Before FirstRain, Nima was a part of the Cadence Design Systems worldwide business development team responsible for developing new ways of utilizing Web technologies and for driving a more flexible license and purchasing business model to help customers adapt and respond to business needs in real time.

Nima holds a B.S. from the College of Architecture & Environmental Design from California Polytechnic State University, San Luis Obispo, and an M.B.A. from Pepperdine University.

Follow Nima on Twitter @nniakan.

Alvin Lowery

Alvin Lowery has spent nearly 30 years in high technology with the past 3 years at Cisco Systems as Sr. Manager, Sales Operations, US Enterprise Strategy & Planning.

He has had a long successful tenure with over 24 years at Hitachi Data Systems (HDS) in a variety of management and executive positions in product marketing, lease financing and sales operations. Mr. Lowery received his MBA from the University of Chicago.

Registration for this webinar is now closed

If you would like information on obtaining an audio file of the event, please contact Erin Pallesen

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