Each strategic customer views value through its own prism of strategy, organizational priorities, business objectives and metrics. Alignment of your company's strategy, capabilities and business performance for customer-specific solutions can create shared trust, innovation, loyalty, and sustainable growth and profitability.

The Worldwide Knowledge Reference for Strategic Account Customer Management

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SAMA Academy – 12-14 March 2013
Experience the deep-dive and rigorous skill-building of SAMA Academy in conjunction with our Pan-European Conference. This year, you can choose up to three of our full-day open enrollment SAMA Academy workshops. Each is also a required course of the SAMA Certification Program. Explore the in-depth learning that SAMA Academy offers. 

If you would like to attend the Conference on Monday and Tuesday, and would like to stay for SAMA Academy, simply select theone-day (for Wednesday OR Thursday) or two-day (for both Wednesday AND Thursday).