The ultimate aim of a Strategic Account Manager is to reach Trusted Advisor status. This status is frequently reached if you FIRST bring growth and profitability to your strategic customer. Best of all, trusted advisor status frequently coincides with the best-case no-bid situation.
This year's theme – Bringing Mutual Measured Strategic Value – is directly tied to bringing growth and profitability to your customer and becoming a trusted advisor. To bring growth and profitability to your company, you must first bring them to your strategic customers. But the question of how to strategically impact your strategic customers' metrics with your value solutions still remains.
Each strategic customer views value through its own prism of strategy, organizational priorities, business objectives and metrics.
This conference will reveal best practices in the strategic account management process of mutual measured value creation, while also examining the alignment of your own company's strategy, organizational capabilities and business performance for customer-specific solutions. This process creates trust, co-creation, innovation, loyalty, risk management solutions, sustainable growth and profitability.
William F. Meahl
Chief Commercial Officer
Saul J. Berman
Partner & Vice President, Global Strategy & Transformation Service Area Leader
IBM Global Business Services
In-Depth Skill-Building For Strategic
A ccount Managers
Open Enrollment for Full Day Workshops
SAMA University and the Annual Conference are now co-located, expanding your options to combine full day workshops on foundational SAM skills and Conference sessions to best meet your objectives.
Each workshop is part of our Certified Strategic Account Manager (CSAM) program, giving you the opportunity to continue your CSAM journey, or begin the certification process in Hollywood. For more information on SAMA's CSAM program, email firstname.lastname@example.org.
For assistance in selecting the best SAMA University workshops for you, email us at email@example.com to schedule a call.
VP Directors and Managers of Strategic, Key and Global Account Programs | Sales executives transitioning to account management positions | Senior and C-level sales & marketing executives | Strategic, Key, & Global Account Managers | Executive sponsors | SAM Talent Management & HR professionals | SAM Program Office Managers & Support Staff | SAM Multifunctional Teams | Managers with SAM Direct Reports