Experience the deep-dive and rigorous skill-building of
SAMA University at our Annual Conference. This year,
you can choose from two of our full-day SAMA University
workshops. Each is a required course of the SAMA
Certification Program. Pick one and explore the in-depth
learning that SAMA University offers.
Save $100 when you register for our Annual Conference!
|Breaks, lunch and materials included|
|Sunday, May 6th | 8:30am-5:00pm (each class is 1-Day)|
|Open enrollment - register for one of the following full day SAMA University workshops:|
|U2 – Managing the Overall Customer Relationship and Business Outcomes|
|Faculty: Dennis J. Chapman Sr., President/CEO, The Chapman Group|
|Recommended Audience: Foundational, Advanced|
|Required for Certification: Yes|
Strategic account managers are the relationship managers between company and customer, accountable to both in achieving and, in some cases, exceeding expected business outcomes. As the overall corporate customer manager, the SAM builds and sustains individual relationships, develops the joint customer-supplier scorecard, drives the account team performance against a defined metric-based dashboard, delivers the internal/external business reviews and monitors overall customer satisfaction and loyalty metrics.
Course Requirements: None
eLearning Requirements: Certification candidates will be required to complete a self-paced online review and test following the instructor-led workshop.