sama u

Experience the deep-dive and rigorous skill-building of
SAMA University at our Annual Conference. This year,
you can choose from two of our full-day SAMA University
workshops. Each is a required course of the SAMA
Certification Program. Pick one and explore the in-depth
learning that SAMA University offers.

Register for BOTH SAMA University and the Annual Conference.

Register for ONLY SAMA University.

Save $100 when you register for our Annual Conference!

Corporate Member $995 $895
Individual Member $1,145 $1,045
Non-Member $1,245 $1,145
Breaks, lunch and materials included    



Sunday, May 6th | 8:30am-5:00pm (each class is 1-Day)
Open enrollment - register for one of the following full day SAMA University workshops:
U2Managing the Overall Customer Relationship and Business Outcomes
Faculty: Dennis J. Chapman Sr., President/CEO, The Chapman Group
Recommended Audience: Foundational, Advanced
Required for Certification: Yes

Strategic account managers are the relationship managers between company and customer, accountable to both in achieving and, in some cases, exceeding expected business outcomes. As the overall corporate customer manager, the SAM builds and sustains individual relationships, develops the joint customer-supplier scorecard, drives the account team performance against a defined metric-based dashboard, delivers the internal/external business reviews and monitors overall customer satisfaction and loyalty metrics.
This highly interactive workshop, complete with field-based application activities and recommended follow-on collaboration with their appropriate leader, will assist SAMs in developing the right skill set and operating plan to manage the overall corporate relationship, maintain process discipline to drive results and deliver to expectations and joint metrics for success.

Topics Covered:

  • Mastering the What, the How and the When of the SAM relationship management, engagement and review processes
  • The metrics-based dashboard and tracking progress
  • Gaining clarity on internal and external expectations for the overall relationship management process
  • Personal accountability and responsibility for business outcomes

Course Requirements: None

eLearning Requirements: Certification candidates will be required to complete a self-paced online review and test following the instructor-led workshop.