Selecting Your Sessions

Each session at the conference is designed with a specific audience in mind, according to various factors and learning objectives, and is grouped within the following Attendee Focus Areas. Depending upon your role and current priorities, you may select your sessions from within one focus area OR choose sessions across multiple focus areas. Except for the SAMA Executive Exchange, classes are not restricted.  
SAM Focus Areas
Essentials of SAM: Foundational (F)  

Recommended for:
- New and developing strategic account managers (SAMs)
- Managers with SAM direct reports and executives new to strategic account management
- Professionals who develop and coach SAMs

Sessions cover fundamentals of the strategic account manager position, including the role, responsibilities, activities and behaviors essential to managing a strategic customer for optimal growth and profitability.

Essentials of SAM: Advanced (A)

Recommended for:
- Senior-level SAMs with several years' experience managing strategic customers
- Managers with SAM direct reports and executives seeking to raise the level of SAM competency and performance

Sessions address the strategy and discipline of advanced SAM and facilitate the peer exchange of experience and insights in managing highly complex customers.

SAM Program Design, Structure & Management - Core Elements & Enablers (P1) 

Recommended for:
- SAM, sales, marketing and sponsor executives engaged in planning, launching or improving a new strategic accounts program/initiative
- Managers with SAM direct reports and other SAM program support professionals
- Strategic account managers seeking an understanding of the overall context and shift to a customer-centric culture

Sessions examine vital capabilities and enablers for developing and sustaining a strategic accounts group, from organizational modeling to performance measurements.

SAM Program Design, Structure & Management - Next Level Best Practices (P2) 

Recommended for:
- SAM, sales, marketing and sponsor executives engaged in taking an existing SAM program or initiative to the next level
- Executives seeking to benchmark other established strategic/global account organizations

Sessions feature best practice examples of strategic/global account organizations and specific SAM capabilities and enablers

Executive Strategy & Decision-Making (E) 

Recommended for:
- Senior and C-level executives governing overall SAM strategy and/or operations
- Senior-level SAMs in key decision-making roles or on an executive career path

Sessions focus on some of the top issues and concerns of senior decision-makers, in interactive formats.